BMW UK
During my time with BMW UK, I managed several high-impact initiatives that elevated the brand's presence in both the luxury and digital spheres. I spearheaded the luxury brand partnership with British Vogue’s ‘Forces for Change’, positioning BMW at the forefront of culture and innovation. Additionally, I successfully launched the BMW Excellence Club in the UK, an exclusive membership for high-end clientele.
Further strengthening BMW's engagement with a younger, culture-driven audience, I launched the PlayNext Podcast, a new category campaign that reached #1 on Apple Music. Alongside these initiatives, I assisted ongoing new car launches and the brand’s Welcome Programme through comprehensive CRM management, ensuring a seamless customer journey from introduction to loyalty.
BRITISH VOGUE PRINT PARTNERSHIP
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November Feature.
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November feature.
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November feature.
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Video Campaign Roundup.
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March Feature.
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April Feature.
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June Feature.
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July Feature.
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August Feature.
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September Feature.
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October Feature.
BMW launches partnership with British Vogue Forces for Change
In partnership with British Vogue, launched the first BMW x Vogue Scholarship Programme and campaign
Launched the BMW Excellence Club in the UK
Launched the BMW Black Friday 2021 campain
Launched the BMW PlayNext podcast with host Edith Bowman featuring Hans Zimmer, Disclosure, Gilles Peterson and many more