REDBULL

During my time at RedBull, I played a key role in the successful execution of televised global events such as Red Bull 400 and Red Bull Joyride, helping to elevate brand visibility and engagement. I also launched an array of new flavours and product ranges, including the innovative RedBull Organics line, targeted to expand our audience. In addition, I developed comprehensive sales plans for the British Columbia region across both on and off trade channels, ensuring strategic market penetration. My work further included delivering national consumer insights, which informed brand direction and optimised our marketing efforts across Canada.